Events including an election and Olympic Games will make 2024 an exceptional time in the media industry. Alongside these opportunities is the acceleration of cross platform consumption creating new challenges for advertisers. Comscore shares key insights for optimizing the value of audiences.
Steve Bagdasarian
EVP, Growth and Business Development
Comscore
Matt Scheckner
Chairman
Advertising Week
Up Next:
20:42
Making Entertainment That Moves People
25:05
The New Era of Touring & Live Music Events: Exploring Opportunities for Brands
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
Try these courses
Learning Path:
The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
.jpg)
