Exposing the Double Standard in Video Advertising

Over the last 10 years, there has been a seismic shift of power from marketers to the walled gardens. As a result, a glaring double standard on ad campaign management and transparency has emerged between these walled gardens and multiscreen TV platforms. You’ll understand how we got here, the perilous implications for advertisers and the premium video ecosystem, and how to reclaim your ad investment and steward brands to growth.