Quantifying Success: Why Influencer Marketing Isn't A Spend, It's An Investment

"Do not save what is left after spending; instead spend what is left after saving." - Warren Buffett Global influencer marketing spend hits $21 billion in 2023, up 29% from $16.4 billion in 2022. Some businesses are still hesitant to invest because they are unsure of how to measure its success. The panel will explore different ways to quantify ROI of influencer marketing and how businesses can use influencer marketing to invest in their long-term marketing goals.