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Unconscious bias continues to influence how Asian and Pacific Islander (API) female characters are depicted in media and marketing. To help creative teams more accurately represent API women and girls in these industries, SeeHer, the largest global movement to eliminate gender bias in advertising and entertainment, Gold House, the leading Asian and Pacific Islander changemaker community, AMC Networks, Meta, Paramount Network, Publicis Groupe, Shutterstock, and more have joined forces to create the first-ever #WriteHerRight: API Female Storytelling Guide.
NY Times Bestselling Author, Host & Executive Producer
Author and Director of Fashion Partnerships at Instagram
CEO & Executive Chairman
Producer, Writer, Director
Jeannine Shao Collins
SeeHer, Association of National Advertisers
CEO & Co-Founder