Do I Have Your Attention? Navigating Entertainment Marketing in an Era of Content Abundance

UTA, the leading global talent, entertainment and sports company, returns to Advertising Week New York with a compelling block of programming around the theme of “The New Business of Entertainment.” This first session shares new insights about trends in the “streaming wars” and how brands should prioritize entertainment marketing opportunities. In an era of unprecedented content abundance and attention scarcity, brands must work smarter and faster to get their messaging across to decision-fatigued consumers.