From Screen to Page — How Marvel is Redefining Viewer Engagement with QR Codes

When Marvel Studios’ “Moon Knight'' debuted on Disney+, Marvel Entertainment worked with Marvel Studios to create an interactive experience for viewers that would help expand their knowledge of Marvel’s comic book history and characters. It led to QR Codes being strategically placed in the background of scenes that, when scanned, treated viewers to a weekly free digital comic featuring Moon Knight, thanks to the Marvel Unlimited digital comics subscription service. To date, the promotional landing pages for Marvel Studios Disney+ series have received over 2.3 million visits, leading to over 675,000 full comics read. Marvel Entertainment's Ron Richards, VP, Planning and Platforms - Digital Media, will join Bitly CEO Toby Gabriner to discuss how Marvel's collaboration with Bitly helped bring it to life and how they're thinking about QR Codes for future activations.