Enough Is Enough: Measuring Agency Growth by Impact

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Interview with Matt Scheckner, Chairman, Advertising Week

In this insightful and inspiring conversation, Madonna Badger, founder and chief creative officer of Badger Agency, shares how she leads with intention — and how this approach has led not only to growth in her agency but critical change in our industry as well. In this session, Badger reflects on the state of gender parity in advertising and what it will take to increase diversity and active inclusion for our agencies as well as for our clients through the work we create.
Madonna Badger Founder & Chief Creative Officer
The Badger Agency
Dhomonique Murphy Founder & President
The Right Method

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