AWExplains: Neuroscience in Marketing


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20:42

Making Entertainment That Moves People


When it comes to measuring advertising and marketing effectiveness, likes and views are no longer enough. In order to make sure your creative will be consumed in the ways you intend, measuring consumers is mandatory. Phillip Lomax from Mediascience will share what is capable today with Neuroscience to set your brand and campaign up for success in the future.


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