Full Funnel TV: The State of Attribution

In recent years, TV has been making tremendous strides to incorporating effective measurement into everyday reporting. In fact, this emerging suite of TV attribution capabilities are frequently neck and neck with what digital marketers are used to. What is attribution’s role in TV’s evolution moving forward? How are marketers measuring true ROAS on their multi-screen TV investments? Ampersand’s Justin Rosen will discuss what marketers can do today, and and what they can expect to do in the future, to bring TV full funnel.