Breaking Down the Barriers in the Grocery Aisle

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Tell Me What You Eat: José Andrés and the Art of Storytelling

In a country where an estimated 40% of the population identifies as non-white, why do Americans still shop a single ethnic aisle for countless cultures and their products, and how do we train, excite and activate consumers to find and discover new brands outside of them?
Jolene Delise Founder, Head of Creative
The Working Assembly

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