Walking the Walk: Authentic Engagement with Multicultural Audiences


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


More than ever, brands are seeking out ways to reach diverse and multicultural audiences and consumers. But how can they do that authentically, in ways that genuinely cultivate and excite the target demographic? Dominique Johnson, Director of AMC Networks multicultural marketing initiative AVENUE, is joined by Yvonne McNair, Co-Founder of the Harlem Festival of Culture to discuss tapping into cultural moments of joy and celebration, diverse artists and businesses, to reach and engage audiences in a real and meaningful way.
Rebecca Eaves Global Vice President
Advertising Week
Yvonne McNair Co-Founder, Harlem Festival of Culture & Chief Experience Officer, Captivate Marketing Group
Harlem Festival of Culture
Dominique Johnson Director of AMC Networks AVENUE
AMC Networks


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