Walking the Walk: Authentic Engagement with Multicultural Audiences

More than ever, brands are seeking out ways to reach diverse and multicultural audiences and consumers. But how can they do that authentically, in ways that genuinely cultivate and excite the target demographic? Dominique Johnson, Director of AMC Networks multicultural marketing initiative AVENUE, is joined by Yvonne McNair, Co-Founder of the Harlem Festival of Culture to discuss tapping into cultural moments of joy and celebration, diverse artists and businesses, to reach and engage audiences in a real and meaningful way.