In today’s complex media landscape, one of the biggest challenges for brands is getting consumer attention and creating content that actually engages the consumer. Too many brands are stuck designing TV ads for what TV used to be.
This session will discuss how marketers need to shift to using a volume of cross-platform content to understand consumer attention and unlock strategies that turn cultural momentum into sales.
John Terrana
EVP, Media
VaynerMedia
Jeff Campbell
Director, Media Strategy
Tubi
Sophie Jamison
Chief TikTok Officer
Nerf
Sarah Zurell
Chief Marketing Officer
Chinese Laundry
Up Next:
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Interview with Matt Scheckner, Chairman, Advertising Week
26:54
The Launch of Advertising Week Africa in Johannesburg
23:38
Investing in Today's Attention Economy: Creating and Building Winning Brands
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