Consumer Attention is What Matters Today

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Interview with Matt Scheckner, Chairman, Advertising Week

In today’s complex media landscape, one of the biggest challenges for brands is getting consumer attention and creating content that actually engages the consumer. Too many brands are stuck designing TV ads for what TV used to be. This session will discuss how marketers need to shift to using a volume of cross-platform content to understand consumer attention and unlock strategies that turn cultural momentum into sales.
John Terrana EVP, Media
Jeff Campbell Director, Media Strategy
Sophie Jamison Chief TikTok Officer
Sarah Zurell Chief Marketing Officer
Chinese Laundry

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