In today’s complex media landscape, one of the biggest challenges for brands is getting consumer attention and creating content that actually engages the consumer. Too many brands are stuck designing TV ads for what TV used to be.
This session will discuss how marketers need to shift to using a volume of cross-platform content to understand consumer attention and unlock strategies that turn cultural momentum into sales.
John Terrana
EVP, Media
VaynerMedia
Jeff Campbell
Director, Media Strategy
Tubi
Sophie Jamison
Chief TikTok Officer
Nerf
Sarah Zurell
Chief Marketing Officer
Chinese Laundry
Up Next:
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
20:42
Making Entertainment That Moves People
25:05
The New Era of Touring & Live Music Events: Exploring Opportunities for Brands
Try these courses
Learning Path:
The Fundamentals of Connected TV
5 Videos, 2.75 hrs
Learning Path:
Audio Marketing: Everything You Need To Know
10 Videos, 4.75 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.