Who Do We Trust and Why? The Power of Trusted Experts for Social Good Campaigns

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Replay Session: The Importance of Accurate Asian and Pacific Islander Female Representation: SeeHer and Gold House

Achieving reach, relevance, trust, authenticity, subject matter expertise, personal connections and the desired meaningful action can seem like it is just too much to expect from an individual influencer or celebrity partner. And that’s because it is! This panel will break down how pairing influencers who have reach with trusted experts who have the facts can drive additional support for your campaign or cause.
Kerry Perse Creators for Good Lead
Ad Council
Jonah Minton Senior Vice President
Carla Hassan Chief Marketing Officer
JPMorgan Chase
Cenk Bulbul Director of Marketing, YouTube Shopping