Join Matt McDonald, YouTube’s Global Head of Connected TV and Streaming, to learn more about why viewers are prioritizing story over everything and how YouTube and its creators are driving this shift and shaping the future of streaming TV.
Matt McDonald
Global Head of Connected TV and Streaming
YouTube
Ruth Mortimer
Global President
Advertising Week
Up Next:
15:46
Interview with David Shing, aka Shingy
24:03
Tell Me What You Eat: José Andrés and the Art of Storytelling
28:40
Replay Session: The Importance of Accurate Asian and Pacific Islander Female Representation: SeeHer and Gold House
Try these courses
Learning Path:
Audio Marketing: Everything You Need To Know
10 Videos, 4.75 hrs
Learning Path:
The Fundamentals of Content Marketing
5 Videos, 2.25 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
.jpg)
.JPG)