Sustainability in Content: Ad Tech’s Role in Affecting Change

Ad tech has a responsibility to join the “green” movement. How can we use our resources to drive change and support environmentalism? Video content is the key to creating impactful change. It’s necessary for us to step into the ring; advertisers, publishers, content creators and tech companies all have a role to play in this changing landscape. Maayan Segal, VP of Clients at Primis, will discuss our industry’s role in supporting the planet — using video content as the language of change.