The Dysfunctional Marketer: How Our Career Identity Shapes Our Decisions

Have you ever wondered how your identity as a marketer affects your decision-making? Marketing is a tough job, and it can often feel like it’s under attack. The work is open to criticism from anyone with access to social media. And advertising-related professions consistently rank among the least trusted (just above used car salespeople and politicians). It’s not a recipe to make marketers feel great. We set out to understand how our attitudes to our work are affecting the decisions marketers make.