The Dysfunctional Marketer: How Our Career Identity Shapes Our Decisions

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Have you ever wondered how your identity as a marketer affects your decision-making? Marketing is a tough job, and it can often feel like it’s under attack. The work is open to criticism from anyone with access to social media. And advertising-related professions consistently rank among the least trusted (just above used car salespeople and politicians). It’s not a recipe to make marketers feel great. We set out to understand how our attitudes to our work are affecting the decisions marketers make.
Luke Atkinson Principal
Aspen Centre of Consumer Science
Alex Hayes Principal
Clear Hayes Consulting

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