The growth of streaming services on CTVs is transforming the TV market, creating both challenges and opportunities for the industry.
CTV data has the potential to transform TV measurement, as well as support innovations in advanced advertising, but the ecosystem remains fragmented, and concerns about walled gardens are widespread.
Join CIMM and leading companies in the advanced advertising space for an insightful discussion about innovation and measurability in the CTV space.
Coalition for Innovative Media Measurement (CIMM)
EVP, Business Development & GM, Platform Direct
Chief Revenue Officer
Head of Business Development and Strategy
GM Measurement & Analytics
Chief Marketing Officer
LG Ads Solutions