The growth of streaming services on CTVs is transforming the TV market, creating both challenges and opportunities for the industry.
CTV data has the potential to transform TV measurement, as well as support innovations in advanced advertising, but the ecosystem remains fragmented, and concerns about walled gardens are widespread.
Join CIMM and leading companies in the advanced advertising space for an insightful discussion about innovation and measurability in the CTV space.
Jon Watts
Managing Director
Coalition for Innovative Media Measurement (CIMM)
Tony Yi
EVP, Business Development & GM, Platform Direct
Cadent
Carol Hinnant
Chief Revenue Officer
Comscore Inc.
Charlie Weiss
Head of Business Development and Strategy
EDO, Inc.
Jessica Hogue
GM Measurement & Analytics
Innovid
Tony Marlow
Chief Marketing Officer
LG Ads Solutions
