The rapid consumer adoption of CTV is well underway. Rather than a nice to have, CTV is now a necessary tool for brands to reach their intended audiences.
In this session, FuboTV will discuss the power of CTV as part of a cross-screen advertising strategy and how to unlock capabilities that transcend far beyond what’s possible on traditional linear TV.
Lynette Kaylor
SVP, Advertising Sales
FuboTV
Shane McAndrew
Chief Data Strategy Officer
Mindshare
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Learning Path:
The Fundamentals of Advertising
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The Fundamentals of Connected TV
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