How can brands navigate the attention economy? What motivates Gen Z to consume the news? And how do ads play into the ever-evolving video ecosystem?
Carrie Seifer, chief customer officer at GWI, asks these questions and more to Katrina Echt, global head, core & responsibility research at YouTube, and Laura Connell, consumer trends manager at GWI.
Carrie Seifer
Chief Client Officer
GWI
Laura Connell
Consumer Trends Manager
GWI
Katrina Echt
Global Head, Core and Responsibility Research
YouTube
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