The advertising industry has an outsized impact to drive acceptance for the LGBTQ community through inclusive ads, but many brands are hesitant to take what is perceived as high risk.
With the change in composition and exponential growth of the LGBTQ community driven by self-identification in Gen Z, the time is now for brands and agencies to rise to the challenge of creating impactful, intentional, and authentic LGBTQ-inclusive advertising.
Meghan Bartley
Media Institute Director of Brands, Agencies, and Engagement
GLAAD