Americans over the age of 50 constitute nearly half of the adult US population, and they are avid users of technology. By 2030, the 50+ market will have grown to 132 million, and they will be spending $108 billion annually on tech products.
The pandemic accelerated their use of technology, driving a rise in the use of smartphones for activities such as making online purchases, ordering groceries, banking, entertainment and using a multitude of mobile apps.
Purvi Doraiswamy
Vice President, Digital Operations
AARP
Rebecca Eaves
Global Vice President
Advertising Week
