Viewers like consuming content in real time. This has been evident from the days of being glued to broadcast channels during primetime, to the advent of cable, and now where consumers have nearly infinite choices across TV, streaming, social and more.
The one thing that is constant is that as consumers move across screens and services, they crave live content. At the same time, viewers are now inundated with choices from what to watch, where to watch it and when.
Elsa Castro Blumberg
VP, Insights & Analytics
DIRECTV Advertising
Jason Brum
GVP, Agency Partnerships
DIRECTV Advertising
Kevin Lappen
SVP Sports Partnerships and Digital Sales
NBCUniversal
Madhavi Tadikonda
EVP, Managing Director, Investment
Havas Media Group
