Understanding Content and Context in Streaming

This past Spring, Tubi announced “Campaign Insights,” a first-of-its-kind analysis that brings together unique content groupings, or “Content Clusters,” with rich audience information and gives brands the ability to match audience and context, just like on TV, but with the power and transparency of digital. Now in beta, Campaign Insights has already piqued the interest of a number of Tubi’s clients who are using this data to make informed decisions about their streaming investments.