CTV Advertising Done Right: Leaps in Audience Targeting and Cookieless Attribution

Linear to CTV advertising and digital to big screen are a once-in-a-generation transformation. But simply shifting budget to CTV isn’t enough. CTV advertising must be done differently than TV, search and social. Join this session to explore the audience-centric, content-agnostic and cookieless approaches to targeting and measurement that will unlock the full potential of this new medium and turn CTV into a performance channel finely tuned to deliver 10X+ lift in ROAS while regaining iOS visibility.