How McDonald's Found Its Brand Voice by Speaking Fan to Fan

Up Next:


Balancing the (Work-Life) Force: How to Streamline Video Production Without Sacrificing Scale

McDonald's Chief Marketing & Customer Experience Officer talks about how the brand found its voice through speaking fan to fan: reconnecting with McDonald's fans, reinventing its approach to marketing and driving results for the Golden Arches
Tariq Hassan CMO
McDonald’s USA

Try these courses

Learning Path:

Sports Marketing

6 Videos, 3.5 hrs
Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs