How to Make Gen Z Fall in Love With Your Brand

Gen Z is the audience every brand wants a relationship with. So how do you grab (and keep) their attention? Join Laura Connell (Consumer trends manager, GWI) and special guest Heather O’Shea (Global head of ad research & insights, Snap Inc.) for an insightful panel discussion hosted by Carrie Seifer (Chief client officer, GWI), where they’ll share the secrets to engaging this audience. From social media to the environment, this session will take you on a data-led journey into the minds of this generation.