The world of TV is more fragmented and evolving faster than ever before. What do brands need to do to play a role in this environment? We bring together experts in the advanced TV space to show marketers just how to move TV forward — with everything from moving from GRPS to CPMS and audience-based buying, to multiscreen TV and achieving optimal deduplicated reach and frequency, to data and outcome measurement never before possible.
Brian Quinn
Chief Growth Officer
Pixability
Michael Gewirtzman
Global Vice President, Programming
Advertising Week
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The Fundamentals of Data Marketing
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