Attention That Drives Action


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14:20

Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph


With endless content options and screens, engaging an audience in a significant way is more essential and valuable than ever. In this session, Sean McCaffrey, CEO of GSTV, discusses what a real moment of attention can do to provide a meaningful experience for the viewer and drive consumer action for brands and advertisers.
Sean McCaffrey President and CEO
GSTV
Michael Gewirtzman Global Vice President, Programming
Advertising Week


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