Today’s consumers watch video across the content landscape – Linear TV, AVOD and SVOD – dynamically and nearly friction-free. Marketers are challenged to link these platforms together to deliver their targeted messages effectively. TV data provides a foundation to maximize incremental reach and campaign performance.
Walt Horstman
SVP Advanced Media and Advertising
TiVo
Louise DiIulio
Executive Director, Global Partnerships & AWNewYork
Advertising Week
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