Power to the People: Audience Really Is Everything

Marketers looking for deeper insights into streaming audiences may want to think twice before relying on big data alone. The growing size and scale of big data is unrivaled, but it needs to be anchored with person-level data to ensure proper representation and accurate insight into actual audiences. Join Nielsen GM Ameneh Atai for a fireside chat about the power of combining big data, representative panels and person-level metrics that can help supercharge your marketing campaigns.