Brands continue to adopt addressable advertising and see the benefits it can provide in cutting waste, increasing efficiencies and measuring ROI. But with audience fragmentation and viewers’ attention divided between linear and digital platforms, there is a greater need than ever to focus on a holistic, convergent TV solution where brands and advertisers are able to precisely reach their target and streamline buying across screens at scale.
Matt Van Houten
SVP, Product, Business Development, and Sales Operations
DIRECTV Advertising
Justin Fromm
Head of Insights
Samsung Ads
Jamie Power
SVP, Addressable Sales
Disney Advertising
Larry Allen
Vice President and General Manager, Data & Addressable Enablement
Comcast Advertising
Jon Lafayette
Business Editor
Broadcasting & Cable