TV relevance requires viewer data, but privacy compliance is getting stricter. The promise of addressable TV is essentially the delivery of content that matters to people — but is it possible? For those with the ability to aggregate and de-identify household-level insights, the promise is real.
In this conversation, stakeholders across the addressable ecosystem will demystify (and debate) the formula for giving viewers what they want through privacy-compliant value exchange.
Carolyn Sheflin
Vice President of Advanced Advertising Sales
Spectrum Reach
Brian Morse
VP, National Advanced TV
Ampersand
Matt Van Houten
SVP, Product, Business Development, and Sales Operations
DIRECTV Advertising
Matt McLeggon
SVP, Advanced Solutions
Magnite
Kerry Flynn
Media Deals Reporter
Axios
.jpg)
