8 Seconds for Impact: Optimization with a Dropping Attention Span


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20:42

Making Entertainment That Moves People


Consumer attention span has dropped to 8 seconds, and keeping consumers involved in your marketing efforts is more difficult than ever. This impactful session will demonstrate optimization efforts for campaigns through design and engagement to avoid wasted impressions, time and money.
Jennifer Pelino EVP, Global Media Solutions
IRI
Joanna Von Felkerzam SVP, Global Director Analytics
Spark Foundry


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