Digital platforms provided a gold rush of opportunities to optimize marketing spend. But the benefits of optimizing click-throughs and conversions are largely tapped.
The largest opportunity for optimization sits at the top of the funnel, where unique ads drive consideration and intent via powerful storytelling.
Traditionally, top-of-funnel ads require large media buys and a leap of faith that demand will flow down to intent. Until now. Join Bain and Swayable for a discussion on how to optimize brand marketing
Zak Prauer
VP of Marketing and Media
Bain & Company
James Slezak
CEO, Founder
Swayable
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