Unleashing Unified Content and Media Performance with Metadata

If your top priorities include: - A first-party data strategy - Executing privacy-first marketing using refined audience segmentation - Turning content and media investments into profit Then you need comprehensive metadata. In this session, you’ll find out how joining them together will unlock new methods of activation, measurement and insights. Learn from content and media experts at Aprimo, GroupM and Claravine as they discuss the intersection of campaigns, content and advertising and how it will transform your marketing.