Unleashing Unified Content and Media Performance with Metadata

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Balancing the (Work-Life) Force: How to Streamline Video Production Without Sacrificing Scale

If your top priorities include: - A first-party data strategy - Executing privacy-first marketing using refined audience segmentation - Turning content and media investments into profit Then you need comprehensive metadata. In this session, you’ll find out how joining them together will unlock new methods of activation, measurement and insights. Learn from content and media experts at Aprimo, GroupM and Claravine as they discuss the intersection of campaigns, content and advertising and how it will transform your marketing.
Chris Comstock Chief Product Officer
Samuel Chapman Vice President, Content & Communications
Eric Kirtcheff Global Head of Ad Operations, Measurement and Data Integrity
Kimberly Whitehead Manager, Marketing Technology

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