The streaming landscape combined with cross-screen engagement has taken advertising to a whole new level, with advertisers now being able to gauge their performance across multiple devices and reach much larger audiences.
But with audience fragmentation and fierce competition in the streaming space, publishers and advertisers have been forced to reassess their strategies in order to meet the dynamic needs of today’s diverse audiences and the ever-evolving streaming landscape.
Group Vice President of Digital and Demand Partnerships
SVP, Advanced Solutions
General Manager, TV Partnerships
The Trade Desk
Managing Partner, Programmatic Investment Lead
Media Deals Reporter