The streaming landscape combined with cross-screen engagement has taken advertising to a whole new level, with advertisers now being able to gauge their performance across multiple devices and reach much larger audiences.
But with audience fragmentation and fierce competition in the streaming space, publishers and advertisers have been forced to reassess their strategies in order to meet the dynamic needs of today’s diverse audiences and the ever-evolving streaming landscape.
Matthew Jamison
Group Vice President of Digital and Demand Partnerships
DIRECTV Advertising
Matt McLeggon
SVP, Advanced Solutions
Magnite
Ashutosh Gangwar
General Manager, TV Partnerships
The Trade Desk
Esra Bacher
Managing Partner, Programmatic Investment Lead
GroupM
Kerry Flynn
Media Deals Reporter
Axios
Up Next:
16:22
Interview with Matt Scheckner, Chairman, Advertising Week
26:54
The Launch of Advertising Week Africa in Johannesburg
23:38
Investing in Today's Attention Economy: Creating and Building Winning Brands
Try these courses
Learning Path:
The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
Learning Path:
The Fundamentals of Advertising
7 Videos, 2.25 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.