Promoting Cross-Screen Engagement and Growth in an Evolving Streaming Landscape

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Interview with Matt Scheckner, Chairman, Advertising Week

The streaming landscape combined with cross-screen engagement has taken advertising to a whole new level, with advertisers now being able to gauge their performance across multiple devices and reach much larger audiences. But with audience fragmentation and fierce competition in the streaming space, publishers and advertisers have been forced to reassess their strategies in order to meet the dynamic needs of today’s diverse audiences and the ever-evolving streaming landscape.
Matthew Jamison Group Vice President of Digital and Demand Partnerships
DIRECTV Advertising
Matt McLeggon SVP, Advanced Solutions
Ashutosh Gangwar General Manager, TV Partnerships
The Trade Desk
Esra Bacher Managing Partner, Programmatic Investment Lead
Kerry Flynn Media Deals Reporter

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