TV’s Convergence Means Opportunities for Advertisers

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Interview with Matt Scheckner, Chairman, Advertising Week

The ways in which we watch TV and the buying and selling of TV advertising are colliding which presents abundant opportunities for media owners and advertisers. Mike Laband, SVP of Programmatic Platforms at Magnite, discusses how linear and streaming TV can coexist, how programmatic is making TV advertising more efficient, and why live CTV presents unique challenges.
Michael Gewirtzman Global Vice President, Programming
Advertising Week
Mike Laband SVP, Programmatic Platforms

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