How to Use Whole Brand Thinking to Win With Markets, People and the Planet

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Post-2020, the world has changed — and nothing proves it like data from 13,000 consumers and 150 brands in more than 30 categories. For the last three years, Barkley has studied the new role of today’s brands at its think tank for consumer insights, innovation and market performance, the Whole Brand Project. Join Tim Galles and a powerful panel of whole brand thinkers for a look at the State of the Whole Brand and learn why brands that operate holistically and with purpose are winning with markets, people, and the planet.
Tim Galles Chief Idea Officer
Jenna Berg VP, Brand Marketing
Motel 6 & Studio 6
Jamie Medeiros Chief Brand Officer
Planet Fitness
Armando Turco Executive Director, Brand & Creative

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