Addressability, the systems and technologies that make it possible for brands to activate personalized digital ad experiences and measure the business impact, is having a transformational moment. The loss of mobile identifiers challenges marketers in creating personalized advertising experiences and meaningful consumer connections.
Digitising the African Consumer: An Interview with Tumelo Chaka, FNB
Interview with Matt Scheckner, Chairman, Advertising Week
The Launch of Advertising Week Africa in Johannesburg