Addressability, the systems and technologies that make it possible for brands to activate personalized digital ad experiences and measure the business impact, is having a transformational moment. The loss of mobile identifiers challenges marketers in creating personalized advertising experiences and meaningful consumer connections.
Brandon Rhoten
CMO
GroundTruth
Up Next:
35:51
Performance at Scale: Overcoming Fragmentation in CTV
31:03
Free Streaming: The New Era of Ad-supported TV
25:10
Google AdTech Antitrust Remedies: What’s Likely, What’s Needed
Try these courses
Learning Path:
The Fundamentals of Advertising
7 Videos, 2.25 hrs
Learning Path:
The Fundamentals of Blockchain
4 Videos, 2 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
