Addressability, the systems and technologies that make it possible for brands to activate personalized digital ad experiences and measure the business impact, is having a transformational moment. The loss of mobile identifiers challenges marketers in creating personalized advertising experiences and meaningful consumer connections.
Brandon Rhoten
CMO
GroundTruth
Up Next:
13:34
Digitising the African Consumer: An Interview with Tumelo Chaka, FNB
16:22
Interview with Matt Scheckner, Chairman, Advertising Week
26:54
The Launch of Advertising Week Africa in Johannesburg
Try these courses
Learning Path:
The Fundamentals of Blockchain
4 Videos, 2 hrs
Learning Path:
The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
.jpg)
