GE is building technology and plans that will change many aspects of our lives in the coming years — recently pushing forth a triple rebrand focused on Healthcare, Energy and Aviation futures. And futurism is still a subject that we grapple with as an industry in terms of our internal structures and external discussions with consumers.
We’ll talk about how a beloved heritage brand shares its plans for the future in an engaging, educational and captivating way across its advertising platforms.
Linda Boff
Chief Marketing Officer
GE
Shayna Cohen
SVP, Client Services
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