Customer journeys have been mapped, researched, discussed and written about for over a decade. So why do over 80% of CMOs globally rank getting the customer journey right as their no.1 priority today?
This discussion will bring perspectives from leading CMOs with journey marketing experience, journey experience designers and consultants who have studied the impact of enhanced journey experience across industries. You will learn what makes a customer journey best-in-class today and what makes getting it right so important.
Chief Strategy Officer
Managing Director & Partner
Boston Consulting Group