Buzz and Devotion: The Fan Economy That Makes Niche Mainstream in Today’s Culture

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Setting the Record Straight with the Miss Universe Organization

A lively discussion exploring the importance of fans for brands today, the different types of fans and how brands can activate against them through communications, social media, collaborations, social causes/initiatives and digital activations.
Fotoulla Damaskos SVP, Brand Strategy and Innovation
National Research Group
Ryan Linder Global Chief Marketing Officer
Jay Kaufman EVP, Head of Sports Marketing
National Research Group
Neda Whitney SVP, Head of Marketing
Sarah Myles Director, Communications Measurement & Insights

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The Fundamentals of Social

4 Videos, 2.25 hrs