A lively discussion exploring the importance of fans for brands today, the different types of fans and how brands can activate against them through communications, social media, collaborations, social causes/initiatives and digital activations.
Fotoulla Damaskos
SVP, Brand Strategy and Innovation
National Research Group
Ryan Linder
Global Chief Marketing Officer
Stagwell
Jay Kaufman
EVP, Head of Sports Marketing
National Research Group
Neda Whitney
SVP, Head of Marketing
Christie’s
Sarah Myles
Director, Communications Measurement & Insights
McDonalds
