What’s in a name — an arena name to be exact? The global sports sponsorship market is expected to reach $90B U.S. by 2027, with a large portion coming from naming rights deals. For most pro sports teams, the name of the home stadium is just as well known amongst fans as the names of its star players, coaches and mascots.
From branded signage, tickets, merch and more — securing a brand’s name on a popular sports or entertainment venue can lead to billions of targeted impressions and coveted “top of mind” awareness.
Steven Kalifowitz
Chief Marketing Officer
Crypto.com
Luc Robitaille
President, Alternate Governor
LA Kings
Dana Jacobson
Co-host CBS Saturday Morning
CBS News
Nick Baker
Chief Operating Officer, AEG Global Partnerships
AEG
