Advertising in Uncertain Times: Adapt Your Messaging to Today’s Environment


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Making Entertainment That Moves People


After two years of unprecedented turmoil, wary advertisers are now bracing for the impact of an incoming economic downturn. Faced with so much uncertainty, advertisers are seeking out new strategies to successfully promote growth and connect with consumers, even in today’s unstable environment. Join our panelists for an insightful discussion about how advertisers can best navigate uncertain times, strategize for growth, and engage consumers in the right way ahead of a forecasted recession.
Amy Leifer Chief Advertising Sales Officers
DIRECTV Advertising
Danielle DeLauro EVP
VAB
Kirk McDonald CEO
GroupM North America
Robyn McRae Global VP of Paid Media & Marketing Automation
IBM


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