Not Just Black and White: Tapping Into Nuance and Representation in Advertising


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


Diverse consumers have spoken — they are more likely to buy from brands whose ads are inclusive and placed in inclusive content. With nearly $4 trillion in combined buying power at stake, brands and advertisers can’t afford to miss with Black and Hispanic consumers. Yet, there is still a lack of authenticity that’s turning consumers away. Missteps in representation are creating missed connections — and missed revenue.
Stacie De Armas Senior Vice President, Diversity, Equity & Inclusion
Nielsen
Rebecca Eaves Global Vice President
Advertising Week


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