May We Have Your Attention, Please? Ad Impact in the Attention Economy


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20:42

Making Entertainment That Moves People


Consumer attention is a universal goal. But how to get it — and keep it — is a nuanced puzzle. Hear Elizabeth Herbst-Brady, Yahoo’s newly appointed Chief Revenue Officer, reflect on what she sees in the marketplace on this complex topic.
Elizabeth Herbst-Brady Chief Revenue Officer
Yahoo
Michael Gewirtzman Global Vice President, Programming
Advertising Week