The desire for authentic connection has never been stronger, and almost 3 billion people worldwide are finding it in gaming. While gaming has always been an inherently social activity, technological advancements have seen it evolve into a primary means through which audiences connect and socialize.
This session explores how gaming fosters community and fandom to deliver social connection like no other, both in-game and beyond, and how this translates into a positive and authentic experience for those who play.
Jordan Shlachter
Head of Research
Activision Blizzard Media
