For 100 years, the BBC brand has become widely recognized for its premium, trusted content. This session will dig into BBC’s approach to serving this audience across digital platforms; the growing desire to “dig deeper” into big stories via documentaries, podcasts and other storytelling; and what brands can learn from the deep connections BBC has with consumers.
Jennie Baird
Executive Vice President and Managing Director, Digital News & Streaming
BBC Studios
Dade Hayes
Business Editor
Deadline
