What Modern Consumers Want from Media Experiences — And How That Translates to Growth

Consumers increasingly welcome new media experiences and formats and are looking for audio and visual content that is more authentic, relevant, inclusive, engaging and personalized to them. In an environment where the stakes are high, how should brands, agencies and media companies develop their models to engage the modern consumer? What storytelling platforms are expected to drive the next generation of growth and reimagine the consumer experience?