Changing Perception: Tapping into Entertainment Marketing to Navigate Cannabis Censorship

Although legalized in a handful of states, cannabis is still fighting an uphill battle to shift consumer perception away from outdated stigmas. The restrictive guardrails for cannabis marketers can prove extremely challenging to navigate. Curaleaf, Sorse Technology, Wheelhouse Labs and Charlotte's Web will dissect the best practices for breaking down barriers and shifting cultural perceptions around one of the fastest-growing industries around.